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This page is to help you avoid some of the most common causes for delay and added expense that we see in our day-to-day operations.

Proof-read your document carefully.
Making changes after the start of production can cost you valuable time and money.

Check all image files.
Make sure that none are missing or modified, that there are no low-resolution pictures or pictures that are disproportionately scaled. All the images used in your design should be 250-350 dpi. Using images with less than 250 dpi can have a pixelated appearance. Using images over 350 dpi will not yield better results, just larger file sizes.

RGB vs. CMYK
Many graphics software programs give you the choice to work in either RGB or CMYK. These are called "color spaces". Scanners and digital cameras create images using combinations of just three colors: Red, Green and Blue (called "RGB"). These are the primary colors of light, which computers use to display images on your screen. Printing presses print full color pictures using a different set of colors, the primary colors of pigment: Cyan, Magenta, Yellow and Black (called "CMYK"). This is "4-color process" or "full-color" printing that comprises the magazines and printed materials you see every day. You will have more control over the appearance of your final printed piece if you convert your images from RGB to CMYK before sending them to us. When we receive RGB images, we do a standard-value conversion to CMYK, which may not look as you expected.

Ensure that you include bleed when appropriate.
Image or color running off the edge of the finished sheet is called bleed. The image or color should extend out past the finished size in your document by .125 (1/8) of an inch. This bleed will be trimmed from the final piece to ensure a finished product with even color from edge-to-edge while keeping your vital information from being trimmed away.

Keep the number of fonts to a minimum and limit the use of decorative fonts.
This will not only make your publication look more professional, it will also reduce the possibility of font substitution.

Include all images and document files along with a high resolution PDF if possible. It can also help to provide good digital proofs as a color guide for the printer. A good mock-up (or "comp") of the finished piece can help ensure that the finished product your receive from us is exactly what you expected.


Proof

RBG CMYK

Bleed